Urban Mobility Dept.
The Urban Mobility Deptartment are working on their own bicycle rental service. They need to let citizens rent and use the bikes using their mobile phones.
- Individual client profile
- Map with all stations and availability
- Unlock and lock bike in a station
- Urban navigation for bikes
- Usage statistics and suggestions
Our Vision for the Product
Easy to use, affordable and fun solution for navigating around the city.
Why Would People Use It?
- to save time
- to evade traffic jams
- to be more flexible
- to discover the city
- to reduce carbon footprint and have fun!
- Make landmarks and places of interest more accessible
- Augment the existing transportation network
- Reduce traffic in the city center
- Collect commute/traffic statistics
- Promote a healthier lifestyle
- Provide an affordable means of travel
- Make it self-sustainable
- Focus public attention to selected events or places
We are targeting local users - teenage to mid-aged active people, all genders, mid income range.
Tourists & Guests
We are targeting tourists and guests of the city - teenage to mid-aged active people, all genders, low to mid income range.
Tasks & Scenarios
Local Residents WOuld Be...
- going to/back from work/school faster
- doing errands in a more pleasing way
- going to city parks to have fun with friends
Tourists & Guests would Be...
- navigating to landmarks and POIs easily
- exploring the city on a budget
28, Back-End Developer
Frequency of Use
- Intensive usage
- Experienced user
Goals on the Product
- To reach his office in less than 20 minutes during the rush hour
- To spend time with his friends in the city parks
- He values his time
- Not fond of public transportation
- Aims to optimize expenses
- Enjoys physical activity
Pains & Frustrations
Wastes a lot of time in traffic jams.
Too sedentiary life-style for his liking.
George is from Sofia. He's been born in the city and he loves it much. He'd like to see Sofia a greener and more friendly place to live in. He's recently graduated in Computer Science and now he's at his first job as a back-end developer.
He is into mountain biking and snowboarding. In his spare time he goes out with friends, watches movies and plays video games. He doesn’t like to drive around the city too often. Sometimes he uses the subway to save time.
Evade traffic in the center
As a user I need to have different route suggestions so I could find the best way to reach my destination
As a user I want have an estimated time of arrival to help me manage my time better
As a user I want get traffic information (street closures, detours, etc.) so I can plan my ride better
- Collect payments through the most common tools
- Ensure GDPR Compliance
- Encourage short-term rentals
- Encourage users' loyalty
- Collect user behaviour data
- Make it a self-supporting service
- Provide publicity for municipal venues & events
- Collect payments through SMS
- Make secure payments
- Maximum outdoor UI visibility
- Protect users from liability over damages
- Minimize take-off time
- Customizable route suggestions
- Share experiences with friends
- Android version
- Use ID number to identify the bike
- iOS version
- Universal phone mount on the bike
- Small shopping basket on the bike
- Web version
- Low data-transfer speeds (Edge, 3G)
- Bike stations location list
- Multilanguage version
- Pricing information
- Cycling infrastructure information
- Information about venues
- Information about events
- Weather information