SofiaBIKE

Android App Design Concept

by Lyubozar Dimitrov

Go Explore

Developed within Telerik Academy Upskill UX/UI Design Program

Client

Sofia Municipality

Urban Mobility Dept.

CLient Brief

The Urban Mobility Deptartment are working on their own bicycle rental service. They need to let citizens rent and use the bikes using their mobile phones.

Project Overview

Main Functionalities

Individual client profile
Map with all stations and availability
Unlock and lock bike in a station

Optional

Urban navigation for bikes
Usage statistics and suggestions

UXStrategy

In collaboration with Antoaneta Yordanova, Hristo Andreev, and Milena Kitipova

Strategy

Value Proposition

Commute Faster & Smarter! Save time. Find the fastest way. Be more flexible. Cycling is fun!

Our Vision for the Product

Easy to use, affordable and fun solution for navigating around the city.

Why Would People Use It?

to save time
to evade traffic jams
to be more flexible
to discover the city
to reduce carbon footprint and have fun!

Goals

City Experience-related

Make landmarks and places of interest more accessible

Transportation-related

Augment the existing transportation network
Reduce traffic in the city center
Collect commute/traffic statistics

Social Responsibility-related

Promote a healthier lifestyle
Provide an affordable means of travel

Business-related

Make it self-sustainable
Focus public attention to selected events or places

Users

Local Residents

We are targeting local users - teenage to mid-aged active people, all genders, mid income range.

Tourists & Guests

We are targeting tourists and guests of the city - teenage to mid-aged active people, all genders, low to mid income range.

Tasks & Scenarios

Local Residents WOuld Be...

going to/back from work/school faster
doing errands in a more pleasing way
going to city parks to have fun with friends

Tourists & Guests would Be...

navigating to landmarks and POIs easily
exploring the city on a budget

Primary Persona

George Ivanov

28, Back-End Developer

I want to reach my office in less than 20 minutes. Having some light excercise on the way is a bonus...

Technical Experience

Smartphone
Tablet
Laptop
Workstation

Goals on the Product

To reach his office in less than 20 minutes during the rush hour
To spend time with his friends in the city parks

Frequency of Use

Intensive usage
Experienced user

Motivations

He values his time
Not fond of public transportation
Aims to optimize expenses
Enjoys physical activity

Pains & Frustrations

Wastes a lot of time in traffic jams
Too sedentiary life-style for his liking

Other Brands

Spark
Android
Ubuntu

Short Bio

George is from Sofia. He's been born in the city and he loves it much. He'd like to see Sofia a greener and more friendly place to live in. He's recently graduated in Computer Science and now he's at his first job as a back-end developer.

He is into mountain biking and snowboarding. In his spare time he goes out with friends, watches movies and plays video games. He doesn’t like to drive around the city too often. Sometimes he uses the subway to save time.

Epics

Optimize my commute

As a user I want know the location and availability at nearest bike stations so I would be sure I could get one.

As a user I want see other transportation options too so I could combine biking with other means of transport.

As a user I want know where I can leave the bike near my destination so I wouldn’t waste time returning it.

Evade traffic in the center

As a user I need to have different route suggestions so I could find the best way to reach my destination.

As a user I want have an estimated time of arrival to help me manage my time better.

As a user I want get traffic information (street closures, detours, etc.) so I can plan my ride better.

UXStrategy

Business Reqs

Must-Have

Collect payments through the most common tools
Ensure GDPR Compliance
Encourage short-term rentals
Encourage users' loyalty
Collect user behaviour data